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Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.Today, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.