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It doesn’t help that these algorithms are closely guarded trade secrets.
“[Sites like] Ok Cupid give people a mechanism to combat the anxiety of being single,” said Ana B., 24 of New York City.“Maybe it’s not the best means to the end of finding the best relationship, but it gives people a way to do something about their situation.It may or may not be the best shot at finding what you want, but it’s doesn’t mean it will never happen.“I think there is a possibility [that these algorithms] could evolve to better predict long-term compatibility.There’s just a disconnect between what social science says is actually possible, and what the sites say they can do,” said Slater.
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Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.