Online personals and internet dating feeds
There is much less stigma attached to online dating than in the past, and this is a kind of self-perpetuating phenomenon in that the more acceptable the practice becomes, the more people participate—creating a “critical mass.” Paap and Raybeck (2005) argue that an increase in the pace of our (Western, industrialized) lifestyle has helped to decrease the stigma attached to advertising oneself to strangers either in print or online.
In a 2001 study by Brym and Lenton (2001), the researchers found that “1.1 to 1.2 million Canadians [had] already visited an online dating site” (p.
Online dating profiles are a useful object of analysis for a number of reasons.
Their use has become increasingly popular, especially among younger Internet users, as indicated by the plethora of specific or niche sites that have sprung up (Whitty, 2007b).
MOTS CLÉS Discours; Genre; Médiation; Internet; Sexualité Over the past 15 to 20 years, Internet-based dating has become a tool utilized by increasing numbers of “singles” in their search for romantic partners.
Unlike the print personals of the past, which were restricted in form due to the space constraints of paper publications such as newspapers, online dating advertisements—or indeed, profiles, as they have become—are enabled by the more flexible medium of the Internet.
Lists of “check the box” questions can do away with the need for explicit categorizations such as “S[ingle] W[hite] F[emale].” This complicates the process of constructing a (gendered) image for the dating marketplace, since users can no longer rely on signalling broadly using a relatively simple code.
I use gender theory and discourse analysis to show how identity is being constructed and projected as gendered in various ways by these individuals, looking to earlier studies of print and online dating advertisements, in particular Jagger (1998) and Coupland (1996), as a starting point for my analysis.L’auteure compare les normes de présentation et de communication de genre avec la manière dont le langage est utilisé pour afficher diverses sortes de soi sexués.Les sites de rencontre obligent les utilisateurs à développer une nouvelle présentation de soi qui renforce et réinscrit une tendance à ce type de promotion qui est si présent dans la vie sociale contemporaine.3), and that the “market” showed potential for expansion to over 2 million.By 2010, Canadians were among the most active users of dating sites worldwide (Oliveira, 2010).